Level up your fitness business with expert marketing.

Unlock growth, increase revenue, and boost member retention with our tailored Fractional CMO services for fitness businesses.

We get it. Managing a gym is hard enough, and you wish Marketing was just... simpler.

If your gym is a boutique studio or a small chain, hiring a full-time marketing manager might be out of reach. Often, you end up relying on junior marketers and freelancers who may not provide the level of expertise or support you would need to make progress.

Wat about an agency?

Agencies can be costly and may not always prioritize what’s crucial for your gym. They might overcharge and their one-size-fits-all approach can miss the mark, especially when the authenticity of your social media and the effectiveness of your paid campaigns & client retention strategies are at stake.

Our approach is different. 

We provide you with a fractional CMO (Chief Marketing Officer)—a cost-effective solution that brings you the specialized expertise and continuous support needed to drive results.

With our guidance, we commit to:

  • Increasing your gym’s visibility,
  • Helping you attract more of the right customers
  • Building a community of engaged, long-lasting members

Why is a Fractional CMO the best option for your gym?

Direct Industry Knowledge

Skip the generic approaches from junior marketers or broad-focus agencies. Our expertise is tailored to gyms’ unique needs, ensuring that your marketing drives results.

Affordable

Avoid the high costs associated with hiring a full-time CMO or contracting a traditional agency.

Flexible engagement

Start with a 3-month contract to ensure we’re the right fit for your business without a long-term commitment.

Who is it for?

New Gym Owners

If you are starting out and looking to build a strong foundation, our marketing strategies can help you quickly attract members and establish your gym’s presence.

Established Gym Owners

If you are aiming to scale up or optimize costs, our services offer focused strategies to increase your customer base, improve member retention, and expand your business efficiently.

Budget-Conscious Operations

If you need marketing help but can't afford a full-time staff or the high costs of an agency or a full-time head count.

Seeking Specialized Expertise

If you have ever gotten frustrated by generalist agencies, as you were talking to marketers with no industry knowledge or passion.

Ready to take action?​

Book a call now to chat about the challenges you're facing and see if a Fractional CMO is the best solution for you.

What our clients say about us:

Since I was introduced to Charlotte by a friend, we have had regular video calls to discuss my business needs. Charlotte has gone above and beyond to help me with my business. With help in all aspects from advertising, sourcing clients and even website improvement and content writing. I cannot thank Charlotte enough for her professional approach to my business and I am 100% condent in recommending this service.

Reboot Fitness Retreat
Dave Mason

Founder, Reboot Fitness Retreat


Charlotte has been incredible. She’s passionate about what she does and knows what needs to be done to get results. After an initial consultation, I could already sit back and relax as she took full ownership of key deliverables. So far she’s helped double the number of first timers to our gym!

Christian Corrigan

Owner, The Ring Orchard

With Charlotte on board, the task of marketing and sales became much less daunting. She listened to what our needs were as both a company and team.

She has been an incredible support to our sales operations and with her on board we have been able to make progress on our goals in a quick and efficient manner.

testimonial digital marketing manager

Shanneta Karapan

Marketing Manager