Blog
Marketing insights for wellness and fitness businesses
Practical notes on sales funnels, offers and marketing systems for longevity clinics, gyms, studios and wellness brands.
I Audited My Own Website. It Failed.
I spent 2 days relaunching my website. Why? Because I’m preaching light & performant websites to clients, helping them to improve… while mine was lagging
Simple Steps to Collect and Showcase Gym Member Reviews
Customer reviews are essential for your gym’s growth and reputation. They serve as social proof, build trust, and attract new members. Collecting and managing these
Maximizing Profitability in Small Gyms: A Guide to Reducing Costs and Boosting Revenue
I’ll share some tried-and-true tactics that have worked for my clients, and that you should test out too. 1. Adopting a Robust, yet Affordable CRM
Embracing Sustainability: How can Gyms go Green?
Environmental concerns are taking centre stage, and industries worldwide are attempting to embrace (more or less successfully) sustainable practices. The fitness industry, too, understands the
Wellness Tourism: what are the two types of Wellness Travellers?
Among the so-called category of Wellness Travellers, a subtle but significant division exists – the demarcation between primary and secondary wellness travellers. But what’s the
What Do Wellness Travellers Really Care About When Booking a Hotel?
In the ever-evolving travel landscape, wellness tourism has emerged as the most significant trend of the decade. More and more travellers prioritize their health and