About
Marketing consultant for wellness and fitness businesses.
I’m Charlotte Beaulat. I run Pallas Wellness, a marketing practice for longevity clinics, gyms, studios and wellness brands. I’ve worked in and around this industry for over 10 years: first as an ACE-certified personal trainer, then in sales and marketing for fitness and health companies in Singapore, and since 2021 as a consultant.
What I do
Lead generation and acquisition: everything that happens before the first visit. Where people find you, what they see, how they enquire, and what happens between the enquiry and the booking.
Most of my work is finding where that funnel loses clients and fixing it: Google profile, website, follow-up sequences, booking flow, pricing. I also set up nurturing, so leads who aren’t ready yet stay warm, and some retention work when the numbers call for it.
When the problem is upstream, in who the business is for and what it sells, I run the Marketing Strategy Sprint instead.
Who I’ve worked with
Longevity clinics, boutique gyms and studios, fitness retreats, coaches and wellness brands across APAC and Europe, including Singapore, Thailand, Portugal and France. Some for a project, some as their ongoing marketing lead.
How I work
I listen first. Then we pick what would move the needle for your business and do that, rather than rolling out a standard playbook.
Online, in English or French. Fixed scope and price agreed before work starts. A written summary after every session, so nothing depends on memory. A direct line on WhatsApp between sessions.
If you’d rather do it yourself, the self-paced course covers the same method for studio owners.
Next step
Start with the free Sales Funnel Audit.
We look at your website, socials and booking flow and send you 3 findings and a short video within 2 working days. From there, the Implementation Package or the Marketing Strategy Sprint, depending on what the audit shows.