Gym Marketing

I spent 2 days relaunching my website. Why? Because I’m preaching light & performant websites to clients, helping them to improve… while mine was lagging behind. I was too busy to care. Client work first, my own site last. That’s the classic consultant trap, and I fell into it for about a year. It probably

Customer reviews are essential for your gym’s growth and reputation. They serve as social proof, build trust, and attract new members. Collecting and managing these reviews may seem challenging, but with the right strategies, it becomes effortless. Let’s break down how to effectively gather and handle customer reviews for your gym to make them your

I’ll share some tried-and-true tactics that have worked for my clients, and that you should test out too.  1. Adopting a Robust, yet Affordable CRM In the fitness industry, particularly for boutique gyms and small chains, the integration of a good Customer Relationship Management (CRM) system is a game-changer. Gone are the days of cumbersome

Environmental concerns are taking centre stage, and industries worldwide are attempting to embrace (more or less successfully) sustainable practices. The fitness industry, too, understands the importance of eco-friendly initiatives, as gym goers expect to see more and more of them. Enter the concept of “green gyms,” or sustainable gyms, which spearhead the movement with practices