Charlotte Beaulat

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Simple Steps to Collect and Showcase Gym Member Reviews

Customer reviews are essential for your gym’s growth and reputation. They serve as social proof, build trust, and attract new members. Collecting and managing these reviews may seem challenging, but with the right strategies, it becomes effortless. Let’s break down how to effectively gather and handle customer reviews for your gym to make them your […]

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Maximizing Profitability in Small Gyms: A Guide to Reducing Costs and Boosting Revenue

I’ll share some tried-and-true tactics that have worked for my clients, and that you should test out too.  1. Adopting a Robust, yet Affordable CRM In the fitness industry, particularly for boutique gyms and small chains, the integration of a good Customer Relationship Management (CRM) system is a game-changer. Gone are the days of cumbersome

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Embracing Sustainability: How can Gyms go Green?

Environmental concerns are taking centre stage, and industries worldwide are attempting to embrace (more or less successfully) sustainable practices. The fitness industry, too, understands the importance of eco-friendly initiatives, as gym goers expect to see more and more of them. Enter the concept of “green gyms,” or sustainable gyms, which spearhead the movement with practices

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Wellness Tourism: what are the two types of Wellness Travellers?

Among the so-called category of Wellness Travellers, a subtle but significant division exists – the demarcation between primary and secondary wellness travellers. But what’s the difference, and what does each of these groups of customers care about? Let’s take a quick look at the difference between Primary Wellness Travellers and Secondary Wellness Travellers. Who are

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What Do Wellness Travellers Really Care About When Booking a Hotel?

In the ever-evolving travel landscape, wellness tourism has emerged as the most significant trend of the decade. More and more travellers prioritize their health and well-being, seeking experiences that align with their lifestyle choices – and when it comes to choosing accommodations, they have unique considerations that go beyond the standard amenities. But what do

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